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You are here: Home / Workshops & Speakers 2020 / Meet the Media: A Panel on Pitching Your Organization to Get Publicity

Meet the Media: A Panel on Pitching Your Organization to Get Publicity

January 4, 2020 by admin

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How do you capture the interest of the press and get media coverage to help you promote your organization and impact your local community? In this seminar, two veteran journalists and a local tv show producer will share their tips on everything from writing press releases to building relationships with reporters to promoting events.  There will be time for q&a, so bring your questions.

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Panelists

Krystal Knapp

Krystal Knapp has been a journalist for more than two decades.  A reporter at the Trenton Times for several years, she has worked as an editor in Beirut and a freelance writer.  She has also worked for several area nonprofits.  In 2011, she founded PlanetPrinceton.com, a community news source for the Princeton region.  She is working on building up a second site, Planettrenton.org, as a nonprofit.  Krystal is passionate about building community and increasing reader engagement using websites, email newsletters, and social media.  A native of Detroit, Krystal earned her bachelor’s degree from Smith College and her master’s of divinity degree from Princeton Theological Seminary.
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Richard K. Rein

Editor and writer Richard K. Rein began his career with the Binghamton, NY, Evening Press, before becoming a correspondent for Time Magazine.  As a freelance writer he contributed to People magazine, American Illustrated, and New Jersey Monthly, among many other publications.

A graduate of Princeton University, Rein (pronounced like Ryan) was the founding editor and publisher of U.S. 1 newspaper, a weekly business and entertainment journal serving the Princeton-Route 1 business corridor in central New Jersey.

Rein, a resident of downtown Princeton, is now reporting and writing on urban issues, and writing a biography of social critic and urbanist William H. Whyte. Rein is an active participant in Princeton Future, a nonprofit group that promotes a community-based vision to address planning issues affecting the town’s character and future vitality.

Lew Goldstein

Lew Goldstein is Chairman of the Board of Princeton Community Television (PrincetonTV.org) in Princeton and served as Assistant Superintendent of the Princeton Public Schools for two decades.  Lew has hosted Focus On, a public affairs show on PrincetonTV since 2011.  He is the founder and festival director of the Nassau Film Festival (nassaufilmfestival.org) which is held at the Princeton Garden Theatre every May, and which was recently rated as one of the top 100 film festivals in the world.  Lew has held positions in state, county, and local government and has taught at Rutgers University and Montclair State University. A former journalist and labor negotiator, he is also an award winning documentary filmmaker.  Lew has spoken at various national and international conferences and has served on numerous boards of nonprofit organizations.  He lives in Cranford with his wife Lisa and is a full time grandpapa to Zack, Ellie, Jack, and William.

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Sharon Levy, Moderator

Sharon Levy is certified in Adult and Youth Mental Health First Aid.  She is a Healthy Lifestyle Consultant, host and television producer of a five year show at Princeton Community TV and she is CEO and founder of Taking Tea InStyle, a tea boutique that offers exotic teas, elegant tea gatherings, and interactive and fun lifestyle workshops.

On 12/03/18, Ms. Levy was diagnosed with Stage 1 Rectal Cancer.  After hearing this devastating news, Ms. Levy knew her life would be changed forever.

She completely changed her lifestyle and has drastically improved her health and has decided to focus more on health and wellness.  She is in the process of re-branding herself and her company to offer more holistic services and products.

Ms. Levy has re-vamped her television show and is passionate about sharing her story and knowledge to encourage individuals to put their health first and take the necessary steps to achieve OpTEAmum health.  Health Experts discuss topics on mental, physical and spiritual wellness, nutrition, exercise and more.
As of 12/1/19, she is one year cancer free and has lost 47 pounds.


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