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Four Easy Ways to Find Blog Inspiration

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By Barbara Zaccone

So you’ve been charged with the task of posting news and blog content on your website. Whether it’s once a week or once a month, that time always comes around too soon. Before we get started on our subject of developing great content, I wanted to provide some basic insight as to why posting on a regular basis is so important. Because your time is valuable here is the “Cliff Note” version:
  • Increase exposure in search engines. Double your content, double your exposure.
  • Organization promotion. Demonstrate your expertise and cause.
  • A single post can be quickly promoted on social media.
  • Attract press with timely subject matter.
It’s not always easy to come up with news and blog content that is going to be interesting to your readers. Many organizations feel that they have little to share. With these four simple tips, you’ll be on your way to developing great content in the least amount of time.

Facebook Feed

Your Facebook feed is packed daily with articles and content that is relevant to your business (because you’ve selected people and organizations to follow). As your feed passes by day after day, notice how you can never find a post that was once there? Now, when you find a post that might make a great article, you are going to hit the little arrow to the upper right of the post and click Save Link. In no time, you will have a collection of topics that you might want to write about.PCWBlog-FourEasyWays-Image1

Google Alerts

Google Alerts is a free online clipping service that allows you to monitor topics (via keywords or phrases) that are of interest to you on the web. Instead of having to scan the Internet for new and fresh ideas you’ll find that inspiration for new blog posts right in your inbox.

Google News

Let’s say there is a new development or technology in your industry and you want to know how others are reacting for your inspiration. Instead of just searching in the Google search box, search News, search Tools, and select your time period. The example below shows the news list results for Facebook Live over the past week. Which actually might be one of my next blog posts.
PCWBlog-FourEasyWays-Image2

 Industry Events

Trade shows and conferences are a great resource in which to obtain relevant topics in your industry. If you can’t attend a conference, review the agenda and workshop titles and descriptions to get some good relevant article ideas.

Barbara Zaccone founded BZA in 1990. For over twenty years BZA has been helping organizations to increase sales, build brand awareness, and increase customer loyalty. Our team of web designers, web developers, programmers, graphic designers, marketing professionals and copywriters create compelling work based upon the needs of our clients

PCW 2020 -This Fall and Beyond!

Marge Smith, founder and chair of PCW, talks about what's happening this year and why community building is STILL so important. Find out what PCW is up to! You can network with your colleagues online and in these times, we need each other more than ever. Join the conversation. Build community.

Marge Smith 2020

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