Often people in nonprofits say, “I have a social media page, now what?” This workshop takes you past set up to effective and useful strategy. If you are a nonprofit, whether your organization is large or just a one-person start-up, social media offers an affordable and easy method to engage with your audiences – whether they be volunteers, donors, community members or clients. Social media can bring visibility to your mission unlike any other marketing medium.
This workshop will help you to better:
- Research and Understand Your Audience
- Focus Your Content and Improve Your Outreach Timing
- Engage Your Audience
Colleen Miller is Principal of Miller Social Media. She is an online marketing specialist with decades of experience in communications, including print and online publishing. She is currently managing her own online marketing consulting business, Miller Social Media, with clients such as Philanthropy NY, a regional association of grant makers in New York City. Previously, she served as director of content strategy for Data Center Knowledge, a news site covering the tech industry, and was senior officer, Web, for The Pew Charitable Trusts, a large international nonprofit. She holds a BA from Rutgers University, Douglass College and studied media management at the Graduate School of Journalism, University of Missouri.