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PCW 2021

LIVE Jan. 25 - 27
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You are here: Home / U. Tips and Tools for Creating A Marketing Plan

U. Tips and Tools for Creating A Marketing Plan

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This workshop covers the fundamentals of creating a marketing plan, including strategies and tactics for nonprofits. Nonprofits usually decide to develop a marketing plan to increase donations and awareness. Here you will learn:

  • The difference between non-profit and for-profit marketing—Logic & Emotion
  • Telling your story
  • The steps to selecting the right tactics for your plan

Tara Peters, Associate Vice President, University Marketing & Communications, Monmouth University
Tara Peters was recruited by Monmouth University in February 2015 to establish and build out Monmouth’s first-ever university marketing and communications unit, representing an evolution of the university’s enrollment-marketing strategy to a brand-marketing strategy. She serves as a member of the President’s Cabinet, which is responsible for advancing the academic mission, contributing to enrollment and advancement goals, and enhancing Monmouth University’s overall national and international reputation. Her scope includes: brand management, creative strategy, website design and development, advertising, media relations, public affairs, crisis and issues management, internal and leadership communications, social media, digital communications, university publications, print production, and executive thought leadership activities.

Before coming to Monmouth University, Tara served as national vice president of media relations for the American Cancer Society, responsible for leveraging earned news media outreach at both the community level and nationwide. Known for her quick analysis and decisive style, Tara is a results driven staff leader responsible for designing and implementing award-winning communications and marketing programs.

Tara earned undergraduate and graduate degrees in communications, journalism and public relations from Monmouth University.  She is also a former journalist, having written for papers in the Midwest and on the East Coast.

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More Conference, More Affordable.

All our nonprofit colleagues and volunteers deserve our appreciation and respect & the best training at a very affordable level.

We are committed to helping the nonprofit community, especially those who serve in the time of Covid.

PCW Annual NonProfit Conference 2021

This year, the Planning Committee realizes that the nonprofit community is isolated and disconnected due to the pandemic. We are planning a lot of opportunities for nonprofit staff, leaders and volunteers to come together virtually! In the video to the right, Marge Smith, founder and chair of PCW, explains how the conference is emphasizing the connections and support that only colleagues can provide. Learn more and register today.

Getting a Voice & Being Heard

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MORE CONFERENCE, MORE AFFORDABLE.

All our nonprofit colleagues and volunteers deserve our appreciation and respect & the best training at a very affordable level. We are committed to helping the nonprofit community, especially those who serve in the time of Covid.

Learn more about this year’s PCW Conference.

Build Community!

Remember you can't pour from an empty cup!

PCW Social Media

We invite you to like our Facebook page to get the latest news and views on nonprofits and PCW. Follow us on Twitter @PrincetonCW and join the conversation on our LinkedIn group.

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