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You are here: Home / 2016- I Have A Website. Now What? Communicate, Drive, Refresh

2016- I Have A Website. Now What? Communicate, Drive, Refresh

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Lack of digital strategy, low budgets, and limited technical expertise are just a few of the many challenges faced by non-profits. Learn how you can overcome these obstacles and increase the functionality and performance of your web presence.

Understand how to:
• set goals and measure results.
• create content that will drive traffic to your website.
• increase donations and sponsor-participation.
• utilize your website for event management, e-commerce, board member portals, donations, and list-building to increase productivity and reduce costs.

Barbara Zaccone, President and Founder of BZA, LLC

Barbara Zaccone, a web strategy and online marketing expert, is the president and founder of BZA LLC, a web design and online marketing firm. She developed her management, marketing, and sales talents at Hewlett-Packard. BZA helps companies and nonprofit organizations maximize and sustain their return on investment in their online presence. BZA’s nonprofit clients include Count Me In for Women’s Economic Independence, Paterson Education Fund, American Conference on Diversity, The 200 Club of Essex County, Rudd Center for Food Policy & Obesity, and the New Jersey Collaborating Center for Nursing.
Barbara is a published author in the book Jersey Women Mean Business! Big Bold Business Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success. Her awards and professional recognition include:
2013 NJAWBO MetroEast Beacon of Light Award,
2012 NJAWBO Essex Service Award,
2009 American Express OPEN “Out-of-the-Box” Externship Program,
2008 Silver Communicator Award from International Academy of the Visual Arts,
NJAWBO Essex Chapter Business Woman of the Year 2006,
Count Me In – Make Mine a Million $ Finalist 2006,
NAWBO North Central Jersey Business Woman of the Year 2007, and
YMCA TWIN Award – Tribute to Women and Industry

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More Conference, More Affordable.

All our nonprofit colleagues and volunteers deserve our appreciation and respect & the best training at a very affordable level.

We are committed to helping the nonprofit community, especially those who serve in the time of Covid.

PCW Annual NonProfit Conference 2021

This year, the Planning Committee realizes that the nonprofit community is isolated and disconnected due to the pandemic. We are planning a lot of opportunities for nonprofit staff, leaders and volunteers to come together virtually! In the video to the right, Marge Smith, founder and chair of PCW, explains how the conference is emphasizing the connections and support that only colleagues can provide. Learn more and register today.

Getting a Voice & Being Heard

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MORE CONFERENCE, MORE AFFORDABLE.

All our nonprofit colleagues and volunteers deserve our appreciation and respect & the best training at a very affordable level. We are committed to helping the nonprofit community, especially those who serve in the time of Covid.

Learn more about this year’s PCW Conference.

Build Community!

Remember you can't pour from an empty cup!

PCW Social Media

We invite you to like our Facebook page to get the latest news and views on nonprofits and PCW. Follow us on Twitter @PrincetonCW and join the conversation on our LinkedIn group.

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