Lack of digital strategy, low budgets, and limited technical expertise are just a few of the many challenges faced by non-profits. Learn how you can overcome these obstacles and increase the functionality and performance of your web presence.

Understand how to:
• set goals and measure results.
• create content that will drive traffic to your website.
• increase donations and sponsor-participation.
• utilize your website for event management, e-commerce, board member portals, donations, and list-building to increase productivity and reduce costs.

Barbara Zaccone, President and Founder of BZA, LLC

Barbara Zaccone, a web strategy and online marketing expert, is the president and founder of BZA LLC, a web design and online marketing firm. She developed her management, marketing, and sales talents at Hewlett-Packard. BZA helps companies and nonprofit organizations maximize and sustain their return on investment in their online presence. BZA’s nonprofit clients include Count Me In for Women’s Economic Independence, Paterson Education Fund, American Conference on Diversity, The 200 Club of Essex County, Rudd Center for Food Policy & Obesity, and the New Jersey Collaborating Center for Nursing.

Barbara is a published author in the book Jersey Women Mean Business! Big Bold Business Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success. Her awards and professional recognition include:

2013 NJAWBO MetroEast Beacon of Light Award,
2012 NJAWBO Essex Service Award,
2009 American Express OPEN “Out-of-the-Box” Externship Program,
2008 Silver Communicator Award from International Academy of the Visual Arts,
NJAWBO Essex Chapter Business Woman of the Year 2006,
Count Me In – Make Mine a Million $ Finalist 2006,
NAWBO North Central Jersey Business Woman of the Year 2007, and
YMCA TWIN Award – Tribute to Women and Industry

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